Rutgers CMD Mini-MBA: Digital Marketing

Rutgers CMD Mini-MBA: Digital Marketing
Price:
free ($0.00)
Category:
Education
Updated:
2010-10-01
Current Version:
1.1
Size:
1.90 MB
Seller:
Eric GREENBERG
© 2010 Rutgers Center for Management Development
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Language: English
Requirements: Compatible with iPad. Requires iOS 3.2 or later

Description

A paradigm shift in marketing today stems from technology advancements that are producing a new class of super-informed, highly empowered consumers. As products like tablet computers increasingly shift people away from traditional media and untether them from their office and home PCs, marketing professionals at all levels are seeking to update and refresh their skills sets to stay current.

In this spirit of transformation, a new Digital Marketing Mini-MBA™, being introduced this summer by the Rutgers Center for Management Development (CMD), addresses this need and takes it up a notch. CMD is using the capabilities of Apple’s iPad™ tablet to incorporate cutting-edge digital technology into its teaching approach. All students in the course will be given a free Apple iPad with access to program materials.

The Mini-MBA curriculum presents a new business model for digital marketing. Participants will learn about the latest research and best practices in the industry. Topics to be covered include social media marketing, search engine optimization, real-time research, blogging, augmented reality techniques, virtual worlds, open innovation, measurement and ROI tracking, and multichannel integration. Students also will explore opportunities to use mobile devices, such as the iPad, to deliver new tools for marketers and new experiences for customers.

The inaugural Digital Marketing Mini-MBA course is being offered July 19 to 23 as an accelerated one-week program. This fall, participants can choose between a 12-week (one night per week) format beginning Sept. 22 and an accelerated one-week format beginning Nov. 1. Class size is limited.

ACCESS TO APP CONTENT REQUIRES ENROLLMENT IN COURSE.

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The information may be outdated (2011-04-14 22:17:46). For actual information go to iTunes

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